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Customer Story | Enterprise Networks

Licensed Sports Merchandiser Assures Fan Access to Gear for the Game With ThousandEyes

Company Description

This leading global digital sports platform specializes in licensed sports merchandise. It offers an extensive collection of fan gear and operates over 300 online and brick-and-mortar stores from top leagues and teams, including the NFL, MLB, NBA, NHL, and NCAA.

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Company Description

This leading global digital sports platform specializes in licensed sports merchandise. It offers an extensive collection of fan gear and operates over 300 online and brick-and-mortar stores from top leagues and teams, including the NFL, MLB, NBA, NHL, and NCAA.

Company Description

This leading global digital sports platform specializes in licensed sports merchandise. It offers an extensive collection of fan gear and operates over 300 online and brick-and-mortar stores from top leagues and teams, including the NFL, MLB, NBA, NHL, and NCAA.

Fans Want Their Gear

Established in 2011, this retail company began as a beacon for sports enthusiasts, focused on providing high-quality apparel and accessories. As digital transformation surged over the coming years, the company expanded into additional online channels to meet the demand for digital fan experiences.

Today, it has become a powerhouse in sports memorabilia, producing and selling both physical and digital assets that capture the hearts of sports fans. As a leading designer, manufacturer, and seller of licensed gear, the company operates a tightly integrated platform that services leagues, teams, colleges, and sports associations globally. Furthermore, its ventures into online sports betting and gaming platforms continue to showcase its diversification and forward-thinking approach.

With operations in Japan, the UK, Italy, and Paris, all managed from the US, the company has a broad global reach and aims to become the leading digital sports platform worldwide, providing exceptional value to both fans and partners.

CHALLENGES
  • Increased network demands as customers shifted from in-store to online shopping
  • Monitoring global inventory levels using SaaS applications became increasingly challenging due to insufficient network visibility
  • Unreliable network performance on Black Friday and during other major sales events
OUTCOMES
  • Visibility across domains
    Assuring its digital supply chain keeps up with orders
  • Dashboards worthy of a trophy
    A “single pane of glass” view into end-to-end operations
  • Live events without disruptions
    End-to-end monitoring for latency-sensitive apps from the Internet to endpoint
A collector of sports trading cards

Challenges

The shift to online shopping, fuelled by the unforeseen restrictions and lockdowns of the recent past, not only accelerated the growth of eCommerce, it also reshaped consumer behavior. This pivot became especially prominent in the apparel industry, where brands with a strong online presence thrived amidst the surge. Casual and comfort wear, the new “home office uniform,” skyrocketed in popularity, and this ThousandEyes customer was at the forefront, offering loungewear and activewear that became a staple of work- from-home fashion.

Technology integration also became the backbone of the industry’s evolution. This company knew it had to harness the power of virtual fitting rooms, AI-based style recommendations, and personalized shopping experiences to seamlessly connect with its customers. As its own fanbase grew, its offerings expanded to include collectibles and online gaming, followed by live sports and events. However, this expansion brought new challenges in maintaining seamless operations across the globe.

Solution

The retailer turned to ThousandEyes to help ensure its digital infrastructure was robust and reliable. Since then, it has become an indispensable solution for their network operations and troubleshooting needs. One notable use case involved troubleshooting a live sports broadcast. The retailer deployed Endpoint Agents to address issues with specific machines before an event, assuring a seamless experience for viewers.

Similarly, ThousandEyes played a pivotal role in monitoring the company’s business-critical cloud-hosted applications to help guarantee uninterrupted service. To enhance its monitoring capabilities, the company also used Internet Insights for visibility into outages in real-time that might be impacting its Internet service providers (ISPs). The company also integrated those insights into its dashboards, which empowered its IT teams to understand better the impacts of global Internet health on its users’ digital experiences.

Digital experiences are especially crucial for executives managing large teams, as technical issues can significantly impact company productivity. To address this, the retailer uses Endpoint Agents deployed in strategically located end-user devices to simulate interactions with vital internal applications and quickly troubleshoot any reported performance issues with minimal disruption.

The retailer’s approach to digital experience assurance was comprehensive and involved implementing ThousandEyes in all locations and devices, creating unique dashboards for each website, and configuring alerts to detect any potential network issues. This proactive approach was especially important during high-traffic events, such as Black Friday, helping to ensure a smooth and uninterrupted shopping experience for customers worldwide.

With its blend of passion for sports and technological prowess, this company continues to redefine the fan experience, crafting a narrative of success that echoes in the virtual stands of the digital age.

Are you curious to learn more about ThousandEyes and how our innovative solutions have transformed the businesses of our satisfied customers? Visit our Customers page to explore real-world testimonials and case studies that showcase our unique value.

“The essence of the broadcast is to showcase the thrill of unboxing collectible cards, allowing enthusiasts to reveal and celebrate the contents of new card packs. It took some time to locate the issue in the broadcast, but after implementing ThousandEyes, I was able to determine the problem source.”
Principal Network Engineer

Transform your digital experiences with ThousandEyes.

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