What Is Digital Experience Monitoring?
Digital experience is the IT outcome that matters most. But digital experience increasingly depends on a host of external services, like cloud, SaaS and the Internet, that you don’t own or directly control. While you might not own all the underlying infrastructure, you still own user experience.
Digital Experience Monitoring (DEM) has emerged as a new Gartner IT category to address user experience, human or machine, across every dependency, whether network or service, inside or outside your company. DEM upends traditional siloed monitoring tools designed for internal IT environments, such as network performance management (NPM) and application performance monitoring (APM), by looking at the entire digital journey and how every part of it drives successful user actions. By focusing on visibility into digital experience as a whole, DEM helps bridge IT initiatives to business outcomes, such as revenue and customer satisfaction.
DEM solutions leverage a variety of technologies, including synthetic transaction monitoring (STM), network visibility, endpoint and real user monitoring (RUM) to deliver a real-time 360° view of user experience. Together, these technologies enable you to deliver on the promise of a dramatically transformed IT landscape.
Owning Digital Experience in an Internet World
Paradigm shifts have seen the Internet become the new enterprise backbone, SaaS the new application stack, and cloud the new data center. These changes are redefining the role that IT plays inside organizations as well as how it delivers high-quality, secure, and reliable user experiences that meet expectations across increasingly dispersed and dynamic environments.
Your World Has Completely Changed
The cloud is your new data center, the Internet is your new network, and SaaS is your new application stack. This has led to complex hybrid deployments that enterprise IT operations is struggling to align to the needs of the business. For you to thrive and become an essential strategic stakeholder for your organization, you need to see and understand how your entire digital supply chain, from CDN to back-end APIs, is delivering for your customers and employees.
Unlock the True Potential of the Cloud
ThousandEyes DEM delivers unprecedented visibility into digital experience—whether you're offering a digital service, such as ecommerce, or relying on cloud-based enterprise applications to run your business. Our platform combines network and app synthetic monitoring, end user experience monitoring (EUEM), BGP route feeds, and Internet and cloud outage detection, enabling you to emulate user behavior and track customer journeys from an unprecedented scope of global vantage points. By tracking performance data (such as response time and transaction time) and quickly getting to root cause on downtime and performance issues across Internet, cloud and web application, IT teams can implement more effective planning and optimization of the operational experience, resulting in improved user experience.
ThousandEyes combines a variety of active and passive monitoring techniques to give you deep insight into user experience across the applications and services you provide and consume. We also leverage our expansive Internet monitoring data set to provide real-time Internet outage detection, powered by collective intelligence.
From DEM to Digital Transformation Leadership
Directly tying digital initiatives to business outcomes through a DEM strategy is just the first step in transforming IT from stewards of infrastructure to strategic partners in driving growth. When IT has a monitoring strategy that is strongly aligned with key business outcomes, enterprises can become digital business transformation leaders—improving customer experience, driving partnerships across NetOps, SRE, DevOps, and app support teams, and setting a high benchmark for their competition to meet. With an experience monitoring solution, IT leaders can unlock new digital opportunities, whether Internet of Things (IoT) deployments or ecommerce expansions.
Learn more about Digital Experience Monitoring and what it means for your business.
What is Digital Experience Monitoring?
Gartner recently published its Market Guide for Digital Experience Monitoring (Gartner subscription required) in September 2019. While skeptics may roll their eyes at “another analyst report” that introduces yet another acronym into IT, there is good reason to read this report. Gartner reflects the reality of where many mainstream enterprises…
Don't Deprecate Your Digital Experience Visibility
At the beginning of 2019, it’s worth taking stock of IT Ops initiatives. One of the biggest takeaways from 2018 is that cloud adoption and the digitization of customer experiences are mainstreaming and it’s high time for IT Ops teams to catch up. A follow-on takeaway is that…
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