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Assuring Digital Experiences for Wi-Fi 7 and Beyond

By Mike Hicks
| | 5 min read

Summary

New wireless innovations from Cisco are ushering in opportunities for today’s connected enterprises, with connectivity, security, and assurance at the forefront.


Today at Cisco Live Melbourne, Cisco announced new wireless innovations with smart Wi-Fi 7 access points that empower customers to solve connectivity, security, and assurance challenges, while also providing a flexible foundation on which to future-proof their workplaces.

Wi-Fi 7 provides performance upgrades that unlock advanced use cases—for instance, a retailer reimagining the shopping experience, a manufacturer optimizing operations with precision asset tracking, or a hospital enhancing patient care. But organizations need more than just connectivity—they need intelligence, security, and assurance to deliver on the promise of experience, with the resilience to withstand a disruption, wherever it occurs. 

Optimizing Digital Experiences Begins With the Network

The network is the unseen foundation that powers every application, every connection, and every interaction. Whether wireless or wired, on-premises or in the cloud, network infrastructure brings digital experiences to life—and Cisco’s new Wi-Fi 7 innovations underscore this.

Wi-Fi 7 offers higher data speeds, reduced latency, greater reliability, and improved spectral efficiency. These advancements enable applications and digital experiences to serve more users simultaneously and in real time—it’s an exciting leap forward that is made possible by the strength of the network.

Assuring the Wi-Fi 7 Experience

Now more than ever, dependable network performance is essential for productivity, commerce, revenue, and brand reputation. Cisco ThousandEyes is deeply integrated across Cisco Networking to provide high-quality digital experiences across both owned and unowned networks.

ThousandEyes offers comprehensive visibility into network performance from the user's perspective. This helps network teams identify whether wireless issues affecting digital experiences are also being detected by the access points. In addition, AI-native radio resource management allows these access points to continuously enhance performance, reinforcing the network’s ability to deliver consistent, high-quality experiences.

End-to-end Assurance Across Every Environment

Every new digital innovation depends on having a strong, adaptable network that keeps up with evolving user expectations and bandwidth demands. Today, the network’s role in powering digital experiences requires consistent visibility across the entire service delivery chain, including the paths connecting users to these experiences. 

While wireless innovations create new opportunities for digital experiences, these experiences are still subject to the same hyper-connected and hyper-distributed network environments, including external network environments that sit beyond IT teams’ direct control.  

As organizations increasingly rely on external, unowned environments as part of their digital supply chain, providing consistent performance and flawless digital experience is now more critical than ever for business continuity, yet it is also increasingly challenging. Assurance tackles the complexities of modern digital environments by delivering contextual intelligence beyond legacy, domain-specific tools with a comprehensive, intelligent, and automated framework for IT management.

The Role of Assurance in Today’s Network

As digital experiences permeate every aspect of work, the best-placed organizations are those that recognize and act on the dynamic relationship between the network—encompassing both owned and unowned environments—and the applications or experiences they provide.

This principle is not only relevant for implementing Wi-Fi 7 but also for whatever technology comes next. While Wi-Fi 7 currently enhances digital experiences, future innovations will serve as new catalysts for improvement. To truly understand the ongoing interaction between applications and networks, as well as the influence this has on digital experience planning and delivery, organizations must proactively engage in digital experience assurance.

Learn More About ThousandEyes

ThousandEyes provides a holistic view of all connected elements of digital experience across the networks, applications, and infrastructure that organizations own—as well as those they do not own—so they can ultimately get a deep understanding of digital experiences and can take or automate actions to assure them.


To learn more about how ThousandEyes is helping organizations navigate the complex interplay of networks and applications, read our latest eBook: The Guide to Next-generation Assurance, or come visit us at the ThousandEyes booth at Cisco Live Melbourne.

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